Website Design & Development
Park&Co created the InEight website around the theme of “Build Your Legacy” and targeted the C-suite executives who own and operate large construction projects. The site elegantly organizes fact sheets and product information and features simple navigation that mirrors the experience of the product itself.See More
Constructing our personas
The Park&Co team went straight to the sources to develop a highly detailed portrait of InEight’s four target markets. We conducted interviews with executives, field managers and operations officers to narrow down the messaging for each industry. We then designed individual website experiences for Mining, Oil & Gas, Utilities and EC&O, because everyone builds their own legacy in a different way.