Brand Development & Design
InEight could be called the Creative Suite of the construction industry – an all-encompassing set of digital tools that revolutionizes every step of a job from the back office to the field. But when Kiewit Technologies Inc. came to Park&Co looking for strategic branding help, this Swiss army knife of a technology was a disparate tangle of unbranded apps, newly acquired start-ups and confusing terminology.
So Park&Co started with a name. InEight is a nod to the eight dimensions of a construction project that are unlocked with this suite of apps, a suite so intuitive and efficient that it empowers anyone who uses it with an innate understanding of any project. From there, we were able to unite this expansive technology with one bold, cohesive brand, signified by the distinct double-helix mark.