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College & Career Planning Guide

Website Design & Development

Park&Co transformed a busy printed piece of collateral that no aspiring college student would put on their reading list into an interactive, incentive-laden website that gets young adults thinking about what’s Next in a whole new way. Students themselves drive the experience of the online College and Career Planning Guide, shaping their own futures in real-time through dream job selections, grade-specific checklists and social sharing.

CCPG Goals

CreateYourNext.com is a departure from our other work in that it is meant for a younger audience, grades 8–12. Park&Co helped us tailor an experience for that audience, integrating gamification features like badging and customizable profiles, along with fun copy like “Getting started is half the battle. The other half involves ninjas, aliens, lasers and dolphins with human legs.”

Jeff Goodman, Director of Marketing & Digital Engagement
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